Privacy Policy
Erthavira | Premium Natural Foods
Effective Date: 18 October 2026
Last Updated: 18 October 2026
Website: https://www.erthavira.com/
1. Introduction
Welcome to Erthavira.
At Erthavira, we believe that trust, transparency, and responsible business practices are fundamental to building lasting relationships with our customers. Protecting your personal information is an essential part of this commitment.
This Privacy Policy explains how Erthavira ("Erthavira", "we", "our", or "us"), a sole proprietorship owned and operated by Shubham Kumar, collects, uses, processes, stores, shares, and protects your personal information when you visit our website, purchase our products, communicate with us, or use our services.
Erthavira is an India-based premium natural foods brand engaged in the manufacturing, marketing, and direct-to-consumer sale of food products, including ready-to-mix beverages, ready-to-cook preparations, and other food products.
We are committed to handling personal information responsibly and in accordance with applicable Indian laws, including the Information Technology Act, 2000, relevant rules, and applicable provisions of the Digital Personal Data Protection Act, 2023, and the Digital Personal Data Protection Rules, 2025, as they come into force.
Please read this Privacy Policy carefully to understand our practices regarding your personal information.
2. Scope of This Privacy Policy
This Privacy Policy applies to personal information collected through:
Our official website, www.erthavira.com.
Customer registration and account management.
Online purchases, payments, and order fulfilment.
Customer inquiries, complaints, and support requests.
Email, telephone, and WhatsApp communications.
Product reviews, ratings, and feedback.
Promotional communications and marketing activities.
Product-quality and food-safety investigations.
Business, wholesale, and supplier inquiries.
Other interactions directly connected with Erthavira's business operations.
This policy also applies to information collected offline where it is subsequently recorded or processed electronically.
Third-party websites, payment platforms, logistics providers, and marketplaces may maintain separate privacy policies governing their own services.
3. Information We Collect
We collect information reasonably necessary to operate our business, fulfil customer orders, provide support, maintain security, and comply with applicable legal obligations.
3.1 Personal and Contact Information
When you create an account, place an order, or contact us, we may collect:
Full name.
Email address.
Mobile or telephone number.
Billing address.
Shipping and delivery address.
City, state, and postal code.
Customer account details.
Account authentication information.
Information voluntarily provided through contact forms or communications.
3.2 Account Information
Customers may create accounts on our website to manage purchases and access available account features.
We may process information associated with:
Account registration and login.
Order history.
Saved addresses.
Account preferences.
Authentication and account security.
Customer service requests.
Account passwords and authentication credentials are handled through our website infrastructure and associated security mechanisms.
We do not ask customers to share their account passwords with our customer-support team.
3.3 Order and Purchase Information
When you purchase products from Erthavira, we may collect:
Order number and purchase date.
Products purchased.
Product variants and quantities.
Order value and applicable charges.
Billing and shipping details.
Invoice and tax information.
Payment status and transaction references.
Delivery and tracking information.
Cancellation, replacement, or refund-related records.
We use this information to process orders, maintain business records, and assist customers with purchase-related inquiries.
3.4 Payment Information
Online payments on Erthavira's website are facilitated through Razorpay, our payment gateway provider.
When you make a payment, Razorpay may collect and process payment-related information according to its own privacy and security practices.
Erthavira generally receives transaction-related information necessary to identify payments, confirm orders, reconcile accounts, and resolve payment issues.
We do not require customers to share confidential payment authentication information, including card PINs, UPI PINs, or one-time passwords.
For more information about Razorpay's privacy practices, please visit:
https://razorpay.com/privacy-policy/
3.5 Website Usage and Technical Information
Our website operates using the Odoo platform and its associated website and e-commerce functionality.
Certain technical information may be collected automatically when you access our website, including:
IP address.
Browser type and version.
Device type.
Operating system.
Pages visited.
Date and time of access.
Website navigation and interaction information.
Session and cookie identifiers.
Referral information.
Technical errors and performance data.
This information helps us maintain website functionality, improve performance, understand visitor interactions, and protect our services.
3.6 Customer Support and Communication Information
When you contact Erthavira through email, telephone, WhatsApp, or our website, we may collect and maintain information relevant to your inquiry.
This may include:
Your name and contact details.
Order or transaction information.
Messages and correspondence.
Details of complaints or service requests.
Relevant supporting documents.
Photographs and videos voluntarily submitted.
We use this information to respond to inquiries, resolve issues, and maintain appropriate customer-service records.
3.7 Product Quality and Food-Safety Information
As a food manufacturing business, Erthavira may collect information relating to product-quality concerns, damaged packaging, spoiled products, expired products, or other reported food-safety issues.
Such information may include:
Customer name and contact details.
Order number and purchase date.
Product name and variant.
Batch or lot number.
Manufacturing and expiry dates.
Photographs or videos of the product.
Packaging condition.
Description of the reported issue.
Relevant complaint and replacement records.
Where customers voluntarily disclose information about suspected allergic reactions or other health-related concerns, we will use such information only as reasonably necessary to investigate the matter, respond appropriately, and fulfil applicable legal or food-safety obligations.
Customers are encouraged not to submit unnecessary medical records or unrelated sensitive personal information.
3.8 Reviews and Feedback
When you submit product reviews, ratings, testimonials, or feedback, we may collect the information you voluntarily provide.
Where reviews are published on our website, your submitted display name, rating, and review content may become visible to other visitors.
Please avoid sharing private contact details or sensitive personal information in public reviews.
3.9 Marketing Preferences
If you choose to receive promotional communications, we may maintain your contact information, relevant communication preferences, and records of your consent or requests to opt out.
This helps us manage promotional communications responsibly.
4. How We Collect Personal Information
We may collect personal information through the following methods.
Directly from you: When you register, purchase products, contact us, provide feedback, submit a complaint, or voluntarily share information.
Automatically through our website: Through Odoo website functionality, operational logs, cookies, and built-in website analytics.
Through payment providers: When payment confirmations and related transaction information are received from Razorpay.
Through logistics providers: When shipping, tracking, or delivery information is received from Shiprocket or its associated courier partners.
Through customer communications: When you contact us through email, WhatsApp, telephone, or other available channels.
We aim to limit collection to information reasonably necessary for the relevant purpose.
5. How We Use Your Information
We process personal information for specific and legitimate business purposes.
5.1 Order Processing
To receive, confirm, process, prepare, and fulfil customer orders.
5.2 Payment Processing
To verify payments, maintain transaction records, manage invoices, and resolve payment-related concerns.
5.3 Shipping and Delivery
To arrange product dispatch, generate shipping documentation, provide tracking information, and assist with delivery-related issues.
5.4 Customer Account Management
To create and maintain customer accounts, manage login functionality, display order histories, and support account-related requests.
5.5 Customer Support
To respond to inquiries, resolve complaints, provide product information, and manage after-sales assistance.
5.6 Product Quality and Safety
To investigate product-quality concerns, identify affected batches, maintain traceability, address food-safety complaints, and coordinate necessary corrective actions.
5.7 Website Improvement
To maintain website functionality, improve navigation, analyse technical performance, and enhance customer experience.
5.8 Marketing Communications
To send promotional WhatsApp messages concerning Erthavira products, offers, launches, and other brand-related updates, where you have provided the necessary consent or another applicable legal permission exists.
5.9 Security and Fraud Prevention
To detect suspicious activity, protect customer accounts, investigate unauthorised transactions, and safeguard our website and business operations.
5.10 Legal and Regulatory Compliance
To comply with applicable taxation, accounting, consumer protection, food safety, regulatory, and other legal requirements.
We will not use your personal information for unrelated purposes without an appropriate lawful basis or additional consent where required.
6. Consent and Customer Choices
We respect your ability to make informed decisions about how your personal information is used.
Where consent is required, we seek to obtain it for the relevant purpose.
Certain information is necessary to fulfil your purchase, such as your name, contact information, and delivery address.
You may choose not to provide optional information or withdraw consent for optional activities.
Withdrawing consent may affect services that depend on that information but will not automatically invalidate processing previously carried out lawfully.
We may continue to retain or process certain information where required or permitted by applicable law.
7. Cookies and Website Analytics
Our website uses Odoo's website functionality and built-in analytics.
Cookies and similar technologies may be used to support essential website operations and understand website usage.
7.1 Essential Cookies
Essential cookies help enable:
Website navigation.
Shopping-cart functionality.
Customer login and authentication.
Checkout sessions.
Account security.
Session management.
Necessary website preferences.
Some website features may not function correctly if essential cookies are disabled.
7.2 Functional Cookies
Functional cookies may help remember available website preferences and improve the browsing experience.
7.3 Website Analytics
We currently use Odoo's built-in website analytics to understand website performance and visitor interactions.
Information collected through these tools may include page visits, traffic patterns, technical activity, and related usage information.
Analytics information is used to understand and improve our website's performance.
7.4 Third-Party Advertising Technologies
Our currently declared website configuration does not include separately enabled Google Analytics, Meta Pixel, or other dedicated advertising-tracking integrations.
If additional analytics, advertising, or tracking technologies are introduced, we will update the relevant disclosures and implement appropriate consent mechanisms where required.
7.5 Managing Cookies
You may manage or restrict cookies through your browser settings and any available website cookie controls.
Disabling certain cookies may affect website performance, account access, shopping-cart functionality, or checkout.
Where legally required, we will seek appropriate consent before using non-essential tracking technologies.
8. WhatsApp Marketing Communications
Erthavira may use WhatsApp to share promotional information with customers who have agreed to receive such communications.
Promotional messages may include:
New product announcements.
Special offers and promotional campaigns.
Product availability updates.
Seasonal collections.
Brand-related news.
Relevant product information.
We aim to send promotional communications only where appropriate consent or another applicable legal permission exists.
You may request to stop receiving promotional WhatsApp messages by replying to our communication with an opt-out request or contacting us at:
We will process opt-out requests in accordance with applicable requirements.
Opting out of promotional messages does not necessarily stop essential order confirmations, delivery updates, or customer-support communications.
WhatsApp is operated by a third party and may process relevant information under its own privacy terms.
9. Sharing Your Information with Third Parties
We share relevant personal information with authorised service providers where necessary to operate our business, fulfil orders, provide support, or comply with applicable laws.
9.1 Odoo — Website and E-Commerce Platform
We use Odoo to operate our website and associated e-commerce functions.
Relevant customer information may be processed through our Odoo environment for account management, orders, website functionality, and related business operations.
Odoo's privacy information is available at:
9.2 Razorpay — Payment Processing
We use Razorpay to facilitate online payments.
Relevant transaction and payment information may be processed by Razorpay and its authorised payment-processing partners.
Razorpay's handling of personal information is also governed by its applicable privacy notices.
9.3 Shiprocket — Shipping and Logistics
We use Shiprocket to manage shipment processing and delivery arrangements.
To fulfil customer orders, we may share necessary information, including:
Customer name.
Delivery address.
Contact number.
Order number.
Shipment details.
Relevant delivery instructions.
Shiprocket may share necessary delivery information with associated courier and logistics providers.
Shiprocket's privacy policy is available at:
https://www.shiprocket.in/privacy-policy/
9.4 Customer Communication Services
Relevant contact information and communication content may be processed through email, telephone, WhatsApp, or other communication services used to respond to customers.
9.5 Professional Service Providers
Where necessary, limited information may be shared with authorised accounting, taxation, legal, technical, or other professional service providers.
9.6 Government and Regulatory Authorities
We may disclose information when required by applicable law, valid legal processes, regulatory requirements, or lawful requests from competent authorities.
This may include matters relating to food safety, taxation, consumer protection, fraud prevention, or legal proceedings.
9.7 Business Transfers
If Erthavira undergoes a transfer, restructuring, or change in ownership, relevant personal information may be transferred where necessary and legally permissible, subject to appropriate safeguards.
We seek to limit disclosures to information reasonably required for the relevant purpose.
We do not authorise service providers to use customer information for unrelated purposes contrary to applicable arrangements or legal obligations.
10. Food Safety, Quality Assurance, and Product Traceability
Food safety and product quality are important parts of Erthavira's business operations.
Where a customer reports a quality-related concern, we may use order information, product details, photographs, videos, and batch identification information to investigate the issue.
This information may help us:
Identify products and manufacturing batches.
Investigate reported defects.
Assess packaging or transit damage.
Investigate suspected contamination or spoilage.
Manage eligible replacement requests.
Maintain appropriate quality-assurance records.
Identify customers affected by a potential product-safety issue.
Coordinate recalls or corrective actions where necessary.
Meet applicable regulatory and food-safety obligations.
Information collected for such investigations will be limited to what is reasonably necessary for the relevant purpose.
Our procedures for product returns and replacements are described separately in our applicable Return and Replacement Policy.
11. Data Storage and Retention
We retain personal information only for as long as necessary for the purposes for which it was collected, or as otherwise required or permitted by law.
Different categories of information may have different retention periods.
Customer account records: May be maintained while an account remains active and for any additional period justified by applicable legal or operational requirements.
Order and invoice records: May be retained to satisfy accounting, taxation, audit, and legal obligations.
Payment transaction records: May be retained for payment verification, reconciliation, dispute management, fraud prevention, and compliance.
Shipping and delivery records: May be retained for fulfilment, customer support, dispute resolution, and relevant legal requirements.
Customer-support records: May be retained for complaint handling, service improvement, and appropriate recordkeeping.
Food-safety and product-quality records: May be retained as necessary for batch traceability, safety investigations, corrective actions, and applicable regulatory requirements.
Marketing information: May be retained while relevant marketing permission remains valid or while continued retention is otherwise legally justified.
Website technical and security records: May be retained for appropriate operational, security, and legally required periods.
When personal information is no longer required, we take appropriate steps to delete, anonymise, or securely dispose of it, subject to applicable legal, technical, and operational requirements.
12. Data Security
We recognise the importance of maintaining appropriate safeguards for customer information.
Erthavira aims to apply reasonable technical, administrative, and organisational security measures suitable for the nature of the information and the risks associated with its processing.
These measures may include:
Appropriate access restrictions.
Account authentication and access management.
Secure website communications.
Protection of administrative accounts.
Restricted access to customer records.
Security monitoring and incident investigation.
Appropriate backup and recovery practices.
Use of authorised technology and payment service providers.
We also seek appropriate security arrangements when personal information is processed by external service providers.
However, no website, internet transmission, electronic storage system, or security process can be guaranteed to be completely secure.
Customers should protect their account credentials and avoid sharing passwords or confidential payment authentication details.
If a personal data breach occurs, we will investigate the incident, take appropriate corrective action, and provide notifications where required by applicable law.
13. International Data Processing
Erthavira operates from India.
However, some technology, hosting, communication, payment, or other service providers may process or store relevant information outside India.
Where such processing occurs, we will seek to comply with applicable Indian data-protection requirements, including relevant restrictions and safeguards.
The location of data processing may depend on the arrangements maintained by the relevant service provider.
14. Your Privacy Rights
Subject to applicable law and the commencement of relevant legal provisions, you may have rights regarding your personal information.
These may include:
14.1 Right to Access Information
You may request information concerning personal data processed by Erthavira, to the extent provided by applicable law.
14.2 Right to Correction
You may request correction or updating of inaccurate, incomplete, or outdated personal information.
14.3 Right to Erasure
You may request deletion of personal information where applicable, subject to legal retention requirements and other lawful exceptions.
14.4 Right to Withdraw Consent
You may withdraw consent for activities that depend on your consent, including optional promotional communications.
14.5 Right to Grievance Redressal
You may raise concerns regarding the handling of your personal information through our designated contact channels.
14.6 Right to Nominate
Where the applicable statutory provisions are in force, eligible individuals may exercise nomination rights as prescribed by law.
To submit a privacy-related request, please contact:
Email: hello@erthavira.com
We may request reasonable verification of your identity before processing certain requests to protect customer information against unauthorised disclosure or alteration.
Requests will be handled according to applicable legal requirements.
Where a statutory complaint mechanism is available, individuals may also exercise their rights before the competent authority in accordance with the prescribed procedure.
15. Children's Privacy
Our website and online purchasing services are intended primarily for adults.
We do not knowingly seek to collect personal information directly from children under 18 without appropriate authorisation.
Where required by applicable law, we will obtain verifiable consent from a parent or lawful guardian before processing children's personal information.
We do not intend to engage in prohibited behavioural monitoring of children or targeted advertising directed at children.
If you believe that personal information belonging to a child has been provided without appropriate authorisation, please contact us at hello@erthavira.com.
We will review the concern and take appropriate action.
16. Customer Reviews and Public Submissions
Our website may allow customers to submit reviews, ratings, or feedback regarding Erthavira products.
When reviews are publicly displayed, the relevant content and associated display name may be accessible to other visitors.
Customers should not include confidential or sensitive personal information in public reviews.
We may moderate public submissions in accordance with applicable website policies and laws.
Submitting a review does not automatically authorise unrelated marketing uses of your personal information.
17. Third-Party Websites and Services
Our website may contain links to external websites, payment services, social media platforms, or other third-party services.
These third parties maintain their own privacy practices and terms.
Erthavira is not responsible for the independent handling of information by third-party websites that are outside our control.
We encourage customers to review the relevant privacy policies before sharing information with external services.
18. Data Sharing for Legal and Safety Purposes
We may preserve, use, or disclose relevant personal information where reasonably necessary and legally permissible to:
Comply with a legal obligation.
Respond to a valid regulatory request.
Investigate suspected fraud.
Protect website and account security.
Respond to consumer complaints.
Investigate product-safety incidents.
Conduct product recalls or corrective actions.
Establish, exercise, or defend legal claims.
Such processing will be limited to the relevant purpose and applicable legal requirements.
19. Automated Website Functions
Our website uses automated technical processes for functions such as:
Shopping-cart management.
Customer authentication.
Order confirmation.
Payment-status updates.
Shipment processing.
Website security.
Operational website analytics.
These functions support the operation of our online store.
If we introduce additional automated personalisation, profiling, or advertising features, we will review and update relevant privacy disclosures and consent requirements.
20. Changes to This Privacy Policy
Erthavira may revise this Privacy Policy periodically to reflect changes in:
Business operations.
Website functionality.
Payment or shipping arrangements.
Customer communication practices.
Security measures.
Applicable laws and regulations.
Data-protection requirements.
The latest version will be published on our website with an updated revision date.
Where legally required, we will provide additional notice or seek appropriate consent before making material changes.
We encourage customers to review this page periodically.
21. Privacy Complaints and Grievance Redressal
We are committed to addressing reasonable concerns regarding the handling of personal information.
If you have questions, complaints, or requests relating to privacy, data security, or the use of your personal information, please contact us using the details below.
Grievance Officer: Shubham Kumar
Business: Erthavira
Email: hello@erthavira.com
Phone: +91 9117330301
Address: Khajurbanna, Mahendru, Patna, Bihar – 800006, India.
Please include relevant information so that we can understand and investigate your concern.
We will acknowledge and address grievances in accordance with applicable legal requirements.
For consumer complaints falling under the applicable Indian e-commerce rules, complaints will be acknowledged within 48 hours and redressed within one month of receipt, as required by those rules.
Where permitted by law, individuals may also approach the appropriate regulatory or statutory authority after following the applicable grievance procedure.
22. Contact Information
For questions concerning this Privacy Policy or Erthavira's handling of personal information, please contact:
Erthavira
Premium Natural Foods
Business Structure: Sole Proprietorship
Proprietor: Shubham Kumar
Address: Khajurbanna, Mahendru, Patna, Bihar – 800006, India
Website: https://www.erthavira.com/
Email: hello@erthavira.com
Phone: +91 9117330301
23. Applicable Law
This Privacy Policy is governed by the applicable laws of India.
Nothing in this Privacy Policy is intended to exclude, restrict, or override any mandatory rights or protections available to individuals under applicable Indian laws.
Where any provision of this policy conflicts with a mandatory legal requirement, the applicable law shall prevail.
Erthavira | Premium Natural Foods
We remain committed to responsible information practices, meaningful customer relationships, and transparency in everything we do.